The Definitive Guide

London Negroni

A city built on gin discovers the perfect bitter balance — eighty-five bars where the drink is treated as craft, not commodity.

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Editor's Letter

The Italian in London

London and the Negroni were always destined for each other.

The city's love affair with gin stretches back to the eighteenth century, when the spirit flowed from every corner pub and back-street still. When Count Negroni walked into Caffè Casoni in Florence and asked for his Americano with gin instead of soda, he was unwittingly sending a drink home.

Today, London's bartenders treat the Negroni with the reverence usually reserved for religious artefacts. At the American Bar at The Savoy, they have been perfecting the serve since before most of us were born. At Swift in Soho, they pour it fast and flawless at a zinc counter while the city rushes past. At Nightjar, they hide it behind an unmarked door and serve it with jazz.

This is not a list of bars that happen to serve Negronis. This is a map of the places that understand what the drink means: equal parts precision and abandon, bitterness and beauty, London and somewhere far away.

A Negroni in a London bar

Editor's Picks

Bars where the Negroni is treated as craft, not commodity

Sartoria
Pick No. 01

Sartoria — W1S

The only restaurant on Savile Row, Sartoria opened in 1998 to a Terence Conran design that translates Milanese tailoring into a Mayfair dining room, and now belongs to the Evolv Co…

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Nobu Shoreditch
Pick No. 02

Nobu Shoreditch — EC2A

Co-owned by Robert De Niro, Chef Nobu Matsuhisa and producer Meir Teper, the Shoreditch outpost of the Nobu empire opened in 2017 on Willow Street and pairs the group's signature n…

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Paradise
Pick No. 03

Paradise — W1D

Founded by Dom Fernando in 2019 and tucked down Rupert Street in Soho, Paradise reimagines Sri Lankan cooking through a modern London lens, with a 2024 refit by Dan Preston that no…

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il Pampero
Pick No. 04

il Pampero — SW1X

Tucked into the ground floor of The Hari hotel on Chesham Place, il Pampero has been Belgravia's neighbourhood Italian since 2016, dressed by Tara Bernerd in Vespa-green lacquer, v…

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Neal's Yard Wine Bar
Pick No. 05

Neal's Yard Wine Bar — WC2H

Part of the St. JOHN portfolio, this walk-in wine bar in the heart of Seven Dials serves the legendary Fergroni — Fergus Henderson's own creation, described as a Negroni as it shou…

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Lyaness
Pick No. 06

Lyaness — SE1 (££)

Opened 2019 by Ryan Chetiyawardana ('Mr Lyan'), replacing Dandelyan (World's Best Bar 2018). Ground floor of Sea Containers London hotel with floor-to-ceiling Thames views facing S…

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The Directory

Every bar in London that takes the Negroni seriously

69 Colebrooke Row (The Bar With No Name) — N1 (££)

Opened June 2009 by Tony Conigliaro, pioneering molecular mixologist. 1950s Italian café meets Film Noir/Jazz Age vibe. …

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Amaro Bar — W8 (££)

Opened late 2021 by Elon Soddu, former head mixologist at The Savoy's Beaufort Bar. Features vintage spirits collection …

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Artesian at The Langham — W1B (£££)

World-renowned, award-winning bar voted World's Best Bar multiple times. Known for innovative three-part Futureproof coc…

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BAO Soho — W1F

Michelin Bib Gourmand Taiwanese restaurant. The umeshu Negroni balances bitter-sweet classic profile with bright, rich, …

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Bar Douro City — EC2M

Portuguese tapas bar founded by Max Graham, whose family are Portuguese wine producers. The Baga Negroni uses Portuguese…

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Bar Italia — W1D

A Soho institution since 1949, this family-run Italian cafe-bar is renowned for its classic espresso, neon signage, and …

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Bar Jackie at Broadwick Soho — W1F

All-day street-level Italian bar and terrace at Broadwick Soho hotel (opened November 2023). Named in tribute to owner N…

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Bar Termini — W1D

Tony Conigliaro's 1950s Rome-inspired railway bar. Negronis pre-batched, bottled, served from freezer in bespoke glasswa…

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Below Stone Nest — W1D

Subterranean candlelit dive bar beneath Stone Nest, a Grade II-listed former Welsh chapel on edge of Chinatown/Soho. Run…

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Blind Spot London — WC2N

1920s-inspired speakeasy hidden behind boutique tea counter with secret golden hand-shaped door handle inside St Martin'…

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Blue Anchor Hammersmith — W6

Signature Negroni with blackcurrant leaf infusion.

Blue Bar at The Berkeley — SW1X (££)

Designed by David Collins with iconic Lutyens Blue interiors. Celebrated its 20th anniversary in 2020. Awarded Best Over…

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Boisdale of Belgravia — SW1W

The Negroni Bar with sixteen different Negronis. Sultry red interiors, elegant chandeliers, live jazz, heated rooftop te…

Brunello Bar at Baglioni Hotel London — SW7 (££)

Italian-inspired luxury bar inside the Baglioni Hotel, overlooking Kensington Gardens and Hyde Park. Collaborated with C…

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Bébé Bob — W1F (££)

Unusual savoury Negroni with roasted chicken bone for umami depth. By Ryan Chetiyawardana (Mr Lyan).

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Caia — W10

Modern bistro and wine bar on Golborne Road in Notting Hill, opened in the early 2020s. Features an open-fire grill, cur…

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Callooh Callay — EC2A

Award-winning, eccentric cocktail bar inspired by Lewis Carroll's Jabberwocky. Ranked 48th in UK's Top 50 Cocktail Bars …

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Cottura — W4

Italian family-run pasta bar opened around 2022-2023 in the former premises of Michael Nadra restaurant on Elliott Road,…

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Coupette — E2

Opened 2017 by Chris Moore (formerly of The Savoy). French-inspired cocktail bar with East London grit. Ranked #23 in Wo…

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Daphne's — SW3 (££)

Classic Italian restaurant in Chelsea near Brompton Cross. The Half Century Negroni has been aged in barrel since 2014, …

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Discount Suit Company — E1

Ultimate hidden speakeasy down an unmarked black door on Wentworth Street, down a narrow staircase behind a heavy black …

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Duck and Waffle — EC2N

Part of 'Drink your Greens' menu by Rich Woods. An artichoke Negroni with subtle vegetal flavour that comes through afte…

Dukes Bar — SW1A (£££)

One of London's most iconic cocktail bars since 1908. Ian Fleming was a regular and coined shaken, not stirred here; the…

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Evans & Peel Detective Agency — SW5

1920s Prohibition-era themed speakeasy. Enter through detective agency facade, get questioned by private detective, then…

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Eve Bar — WC2E

Hidden beneath Frog by Adam Handling (Michelin-starred restaurant). Launched new cocktail menu July 2025 called 'Chapter…

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Forza Wine — SE15

All-season Italian rooftop bar above Peckham Levels, directly opposite Peckham Rye Station. Floor-to-ceiling glass doors…

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Frank's Cafe — SE15

Iconic seasonal rooftop bar atop a multi-storey car park in Peckham. Campari literally in the name. Pink staircases, red…

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Funkidory — SE15

Tiny, super-friendly neighbourhood cocktail bar run by a local couple (Sergio and Anna) since 2018. Ranked #12 in Time O…

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Ginger Lily Bar & Lounge — EC3A

Luxurious, moody cocktail bar with speakeasy-type vibe at Pan Pacific London. Headed by mixologist Francesco Putignano. …

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Gold — W11

Cocktail program curated by Matt Whiley and Rich Woods. Focuses on seasonality with minimal fuss, using herbs, citrus, a…

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Green Bar at Hotel Café Royal — W1B (£££)

Distinctive emerald green walls nodding to absinthe, the once-demonized 'Bohemian' spirit. Menu includes revived recipes…

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Happiness Forgets — N1

Opened 2011 by Alastair Burgess. Intimate subterranean speakeasy with exposed brick walls and candle-lit tables. Motto: …

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Hausu — SE15

Listening bar inside the grand, Grade II-listed Peckham Rye ticket office. Vintage hi-fi sound system, ambient-to-disco …

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Heads + Tails — NW6

Dual-concept cocktail bar right next to West Hampstead tube station. Heads (upstairs) is bright and airy with pastel dec…

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Hokus Pokus — WC1H

Steampunk-themed 'Alchemy Lab' cocktail bar with Victorian apothecary aesthetics. Modern twist with Cynar (artichoke ama…

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Holborn Dining Room - The Gin Bar — WC1V

The Gin Bar introduced a Negroni Trolley in 2025 featuring tableside service. Showcases curated trio of premium gins inc…

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il Pampero — SW1X

Tucked into the ground floor of The Hari hotel on Chesham Place, il Pampero has been Belgravia's neighbourhood Italian s…

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Julie's at Holland Park — W11

Classic focus, carefully curated cocktail list. Legendary London restaurant reopened 2023.

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K Bar at The Kensington Hotel — SW7 (££)

Awarded One Pin in Pinnacle Guide 2025 (like Michelin for bars). Sophisticated gentlemen's club atmosphere with deep oak…

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Leopard Bar at The Montague on The Gardens — WC1B

Elegant cocktail bar at The Montague on The Gardens, decked out in wall-to-wall leopard print. Features live jazz nights…

Little Bat Bar — N1

Intimate cocktail bar in Islington from the award-winning Callooh Callay bar group. Located near Angel/Highbury & Isling…

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Little Mercies — N8

Award-winning neighbourhood bar in Crouch End highlighted as a top destination for Negroni lovers. Inventive riffs on cl…

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Luca — EC1M (££)

One Michelin Star (awarded March 2023). From the team behind The Clove Club. Almost as well-known for its bar as its res…

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Lyaness — SE1 (££)

Opened 2019 by Ryan Chetiyawardana ('Mr Lyan'), replacing Dandelyan (World's Best Bar 2018). Ground floor of Sea Contain…

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Mandarin Bar at Mandarin Oriental Hyde Park — SW1X

Designed by acclaimed New York designer Adam D. Tihany. One of London's most popular destination bars. Serves champagne,…

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Mele e Pere — W1F

Independent, family-run Northern Italian trattoria established February 2012. Street-level aperitivo bar for drinking; r…

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Neal's Yard Wine Bar — WC2H

Part of the St. JOHN portfolio, this walk-in wine bar in the heart of Seven Dials serves the legendary Fergroni — Fergus…

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Nightjar — EC1V (£££)

Opened in 2010. Subterranean speakeasy with Prohibition-era ambiance, live jazz/blues/swing nightly from 9pm. Award-winn…

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Nipotina — W1K

Three playful twist options with happy hour pricing.

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Nobu Hotel London Portman Square — W1H (££)

Five options including Japanese-inspired Fuji'S Peak and non-alcoholic Sober Negroni.

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Nobu Shoreditch — EC2A

Co-owned by Robert De Niro, Chef Nobu Matsuhisa and producer Meir Teper, the Shoreditch outpost of the Nobu empire opene…

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One Aldwych - Lobby Bar — WC2B (££)

Negroni recently became their most-ordered cocktail, surpassing the Margarita. Overlooks Waterloo Bridge and Covent Gard…

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Osteria Vibrato — W1D

From Charlie Mellor (formerly of The Laughing Heart) and sommelier Cameron Dewar (ex-Luca). Opened February 2026. Focuse…

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Paradise — W1D

Founded by Dom Fernando in 2019 and tucked down Rupert Street in Soho, Paradise reimagines Sri Lankan cooking through a …

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Piazza Italiana — EC2R (££)

Housed in Grade II listed former British Linen Bank building. Aged Negroni is signature, rested five months in oak. Two …

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Rivoli Bar at The Ritz — W1J (£££)

Art Deco hotel bar opened 2001, restored by Tessa Kennedy. Widely whispered to have 'the best Negroni in London'. Featur…

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Sartoria — W1S

The only restaurant on Savile Row, Sartoria opened in 1998 to a Terence Conran design that translates Milanese tailoring…

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Satan's Whiskers — E2 (££)

Opened 2013 by Kevin Armstrong (ex-Milk & Honey, Trailer Happiness) and Dan Waddy. Named after a 1930s classic cocktail …

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Scarfes Bar — WC1V

Ranked No. 31 in The World's 50 Best Bars 2025. Gentleman's club-inspired with roaring fire, velvet armchairs, and 1,000…

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Side Hustle at NoMad London — WC2E

South American flavours. £1 per Negroni donated to The Drinks Trust during Negroni Week 2025.

Six Portland Road — W11

Small 25-seat European bistro opened by Oli Barker (formerly of Terroirs) in 2016, relaunched by chef Jesse Dunford Wood…

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Smith's Bar & Grill — W2

Located overlooking the Grand Union Canal in Little Venice/Paddington Basin. Hosts dedicated Negroni Week events annuall…

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Smith's Cocktail Bar — W6

Basement speakeasy-style bar beneath the Brook Green Hotel. Candle-lit, brick walls, velvet seats, vintage décor. Specia…

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SOMA — W1D

Modern, minimalistic basement speakeasy from team behind Kricket Soho. Name comes from Vedic Sanskrit meaning 'to distil…

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SOMA Canary Wharf — E14

Modern, minimalist speakeasy-style cocktail bar located beneath the DLR on Canary Wharf's North Dock. Part of the Kricke…

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Swift Shoreditch — EC2A

Sister bar to the award-winning Swift Soho. Located at the Old Street end of Great Eastern Street in Shoreditch. Walk-in…

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Swift Soho — W1D

Established 2016 by industry veterans Bobby Hiddleston, Mia Johansson, Edmund Weil, and Rosie Stimpson. Consistently ran…

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Tabac Bar — NW5

Opened in November 2018. Housed in a former French tobacconist shop (E.J. Evans), preserving the original glowing red Ta…

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Tayēr + Elementary — EC1V

Founded 2019 by world-famous bartenders Alex Kratena (ex-Artesian) and Monica Berg. Ranked #5 World's 50 Best Bars 2025.…

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The Alchemist - Monument (Negroni Bar by Campari) — EC3M

Opened 6 February 2025 as permanent partnership between The Alchemist and Campari. UK's first-ever permanent dedicated N…

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The American Bar at The Beaumont — W1K

Classic 1920s-style American bar specializing in bourbons, American whiskies, and classic cocktails. Designed in the sty…

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The American Bar at The Savoy — WC2R (££)

London's oldest surviving cocktail bar, operating since 1893. Won World's 50 Best Bars in 2017 and Legend of the List in…

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The Bar Below at Hide — W1J

Basement bar beneath Michelin-starred Hide restaurant on Piccadilly. Collaboration with Hedonism Wines. Intimate, moody …

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The Barbary Notting Hill — W2

From the acclaimed Studio Paskin group. The saffron Negroni pairs with bold fire-cooked North African and Southern Europ…

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The Bloomsbury Club Bar — WC1B (££)

The Sottosole Negroni ('under the sun' in Italian) is the bar's signature, inspired by the Italian Riviera. Speakeasy-st…

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The Bulgari Lounge / Il Bar — SW7 (££)

Opened 2012 as the first luxury new-build hotel in London in 40 years. Designed by Antonio Citterio with silver as a dom…

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The Carpenter's Arms — W6

Allows customers to create their own oaked Negroni.

The Churchill Bar — W1H (££)

Complex Negroni with Japanese sake and rhubarb bitters at The Churchill Hotel, Hyatt Regency.

The Connaught Bar — W1K (£££)

Ranked #6 World's 50 Best Bars 2025. David Collins-designed interior. Martini trolley ritual led by Director of Mixology…

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The Coral Room — WC1B (££)

Partners with Portofino Dry Gin. Coral-coloured walls and 1920s grand salon design by Martin Brudnizki. Negroni flight £…

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The Fumoir at Claridge's — W1K

The Fumoir dates back to 1929, originally a cigar and cocktail lounge. Intimate Art Deco hideaway with 1930s-inspired de…

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The Hari Bar & Garden Terrace — SW1X (££)

A low-lit retreat of marble, leather, and walnut panelling in Belgravia. Features Scandi-inspired cocktails and a Garden…

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The LaLee at The Cadogan, A Belmond Hotel — SW1X (££)

5-star boutique hotel in a building dating to 1887, formerly the London pied-à-terre of Oscar Wilde and home to Lillie L…

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The Lanesborough Negroni Lounge — SW1X (££)

Full Negroni Salon in the Great Hall. Opulent setting with dedicated Negroni program launched October 2025.

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The Pilgrm — W2

Collaboration with Untitled Drinks, the team behind Bar Termini (Soho) and 69 Colebrooke Row. The Negroni is described a…

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The Pine Bar at The Biltmore Mayfair — W1K (£££)

Intimate, wood-panelled Art Deco-style bar. Forbes Travel Guide 2025 Best Hotel Bars nomination. Features rare and aged …

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Three Sheets — E8

Opened 2016 by brothers Max and Noel Venning. Minimalist, Scandinavian-influenced design. Ranked #80 in World's 50 Best …

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Town Bar — WC2B

Standalone walk-in bar within Stevie Parle's Town restaurant, opened 2025. Bar programme led by Kevin Armstrong, formerl…

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Trailer Happiness — W11

Opened 2003 by Sly Augustin. Retro Polynesian/tiki-inspired basement cocktail bar with mid-century 1970s vibes on Portob…

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Twice Shy — SW5

Opened 2023 by Elon Soddu (former Savoy head mixologist, also behind Amaro Bar) and Victor Maggiolo. Intimate experiment…

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Viajante 87 — W11

Opened early 2023 by team behind Los Mochis restaurant. Latin American-inspired basement bar with 300+ bottles of tequil…

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Waltz — EC2A

Hidden behind an unmarked door near Old Street, this is the first solo project from Tokyo-born bartender Gento Torigata …

Whitcomb's at The Londoner — WC2H

French Mediterranean restaurant at The Londoner hotel featuring a dedicated ST~GERMAIN summer terrace bar. The Fleur de …

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YOTEL London City - Revolve — EC1M

Revolve is the all-day restaurant and bar at YOTEL London City. During Negroni Week 2025 they offered three Negroni vari…

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Make It at Home

The Negroni is impossible to improve. It is merely possible to understand.

The Classic

  • 30 ml London dry gin
  • 30 ml Campari
  • 30 ml Sweet vermouth

Stir over ice for twenty seconds. Strain into a rocks glass over fresh ice. Garnish with a wide strip of orange peel, expressed over the surface. Drink while contemplating that the Count had no idea what he started.

The London Variation

  • 30 ml Navy-strength gin
  • 25 ml Campari
  • 20 ml Sweet vermouth
  • 5 ml Orange bitters

Stir and serve up in a chilled coupe. No ice, no garnish beyond a single expressed peel. This is how the American Bar at The Savoy serves it when the lights are low and the piano is playing.

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